Lin,Yu-Li

Education

n   Doctor of Philosophy, Graduate School of Management, Yuan Ze University, 2005/06

n   Master of Business Administration, Graduate School of Business and Operations Management, Chang Jung Christian University, 2001/06

n   Bachelor of Business Administration, Department of Business Administration, National Cheng-Kung University, 1996/06

 

Area of Specialty

        Hierarchical linear Model, Social network analysis, Service Marketing, Customer Citizenship Behavior.

 

Academic Experience

n   Assistant Professor, Department of Business Administration, Southern Taiwan University, 2005/8 to present

 

Publications

Peer reviewed journal papers:

1.         Liu, H-W., Lichung Jen, and Lin, Yu-Li (2012), A Bayesian Approach to the Inference of Individual and Segment Level Parameters in Choice-Based Conjoint Analysis, Journal of Management & Systems, 19(4),673-699. (TSSCI) (in Chinese)

2.         Liu, H-W., Huang, Hengchiang and Lin, Yu-Li (2009), Asymmetric Effect of Distribution Intensity on Marketing Performance : The Moderating Role of Brand Awareness, Asia Pacific Management Review, 14(3), 251-262. (TSSCI)

 

Research Monographs

1.         National Science Council, No: NSC 99-2410-H-218 -008 -, “An Investigation of the Linkage between Employee and Customer Citizenship behavior: The Mediation Effects of Trust and Moderation Effects of Service Encounter,” 2010/8 - 2011/7. NT:494,000

2.         National Science Council, No: NSC 98-2410-H-218 -017 -, “Theory Development and Empirical Study of the Effect of Team Service Citizenship Behavior on Service Performance: Integrating Cross Level and Social Network Analysis,” 2009/8 - 2010/7. NT:393,000

3.         National Science Council, No: NSC 97-2410-H-218 -008 -, “The Impact of Team Interdependence on Service-Oriented Citizenship Behavior － A Cross Level approach,” 2008/8 - 2009/7. NT: 437,000

4.         National Science Council, No: NSC 96-2416-H-218-016-, “An Integrated Study of Servant Leadership and Service Performance－Internal Marketing and Interactive Marketing Perspective,” 2007/8 - 2008/7. NT: 417,000

 

Peer reviewed proceedings

 

1.         Lin, Yu-Li., Yuan-Liang Liu and Pham Dinh Chien (2012), "User Behavior of Facebook: A Perspective of The Extended Technology Acceptance Model" The 8 International Conference on Knowledge-Based Economy & Global Management, October, 29-30, Tainan, Taiwan.

2.         Lin, Yu-Li., Hsiu-Wen Liu and Phuoc-Thi Ngo (2012), " Prohibitive Voice of Service Worker in Affecting Customer Procedural Justice and Customer Organizational Citizenship Behaviors" The 8 International Conference on Knowledge-Based Economy & Global Management, October, 29-30, Tainan, Taiwan.

3.         Lin, Yu-Li., Hsiu-Wen Liu and Nguyen Thi Thanh Thao (2012), " The Relationship among Loyalty, Commitment and Customer Citizenship Behavior : A field study of shopping mall customers " The 8 International Conference on Knowledge-Based Economy & Global Management, October, 29-30, Tainan, Taiwan.

4.         Lin, Yu-Li., Liu, Hsiu-Wen and Huynh, Thanh Phong (2011), “The Role of Electronic Word of Mouth in Pass Along Behavior on Social Networking Sites” The 7 International Conference on Knowledge-Based Economy & Global Management, November, 3-4, Tainan, Taiwan.

5.         Lin, Yu-Li., Liu, Hsiu-Wen and Tran Nguyen Hung (2011), “The Determinants of Franchisee Performance: An Empirical Study in Vietnam” The 7 International Conference on Knowledge-Based Economy & Global Management, November, 3-4, Tainan, Taiwan.

6.         Lin, Yu-Li., Liu, Hsiu-Wen and Huynh Thi Truc Lien (2010), “Testing A Hierarchical Service Quality Model : Taking the Hotel Industry in Vietnam as an Example,” 2010 International Conference on Knowledge-Based Economy & Global Management, November, 4-5, Tainan, Taiwan.

7.         Lin, Yu-Li., Liu, Hsiu-Wen., Le Nguyen Minh Khoi and Pei-Feng Chen (2010), “The Hypermarket Customer Loyalty Model,” 2010 International Conference on Knowledge-Based Economy & Global Management, November, 4-5, Tainan, Taiwan.

8.         Lin, Yu-Li., Liu, Hsiu-Wen and Bo-Shiang Chen (2009), “Job Characteristic and Turnover: The Mediating Role of Employees’ Attitudes,” 2009 International Conference on Knowledge-Based Economy & Global Management, October 22-23, Tainan, Taiwan.

9.         Lin, Yu-Li., Hsiu-Wen Liu and Chang-Ming, Huang (2009), “Does Trust Mediate the Relationship between Leader Support and Employee Attitude,” 2009 International Conference on Knowledge-Based Economy & Global Management, October 22-23, Tainan, Taiwan.

10.     Lin, Yu-Li., Hsiu-Wen Liu and Nguyen Thi A Tien (2009), “Determinants of Export Performance: Empirical Evidence from Vietnam’s Export Company,” 2009 International Conference on Knowledge-Based Economy & Global Management, October 22-23, Tainan, Taiwan.

 

Peer reviewed paper presentations

1.         Lin, Yu-Li and Liu, Hsiu-Wen (2011), “Service Worker Role in Encouraging Customer Equity: Dyadic Analysis,” 2011 INFORMS Marketing Science Conference, June 9-11, Houston, USA.

2.         Liu, Hsiu-Wen and Lin, Yu-Li (2011), “How do E-Commerce Interfaces Affect Customer Satisfaction and Loyalty?” 2011 INFORMS Marketing Science Conference, June 9-11, Houston, USA.

3.         Lin, Yu-Li and Liu, Hsiu-Wen (2009), “The Impact of Team Interdependence on Service Performance: A Cross Level Approach,” 2009 INFORMS Marketing Science Conference, June 4-6, Michigan, USA.

4.         Liu, Hsiu-Wen and Lin, Yu-Li (2009), “The Antecedent, Mediating and Moderating Factors of Service Brand Love : A Cross-Level Research,” 2009 INFORMS Marketing Science Conference, June 4-6, Michigan, USA.

5.         Lin, Yu-Li and Liu, Hsiu-Wen (2008), “An Empirical Study of Servant Leadership and Service Performance,” 2008 INFORMS Marketing Science Conference, June 12-14, Vancouver, Canada.

6.         Liu, Hsiu-Wen and Lin, Yu-Li (2008), “A Conjoint Model For Finding Segments and Heterogeneity Based on Individual Preference,” 2008 INFORMS Marketing Science Conference, June 12-14, Vancouver, Canada.

 

Dissertation

Lin, Yu-Li (2005) “Organizational Knowledge Activities Climate as Antecedent Of Employees Knowledge Activities Behavior in Workplace－A Cross Level Analysis,” Ph.D. Dissertation, Yuan Ze University.

Acadmic Service

n   Reviewer, Journal of Management & Systems, 2010/04-2010/08.

n   Reviewer, Journal of Business Administration, 2011/04-2011/06.

 

Professional Certifications

n   Internet and Computing Core Certification (IC³)  (Certiport)  NO：YmCf-kx2z (2008/01)