Chien,Nan-Shan

Education

n   PhD, Business Administration, National Cheng Chi University , 2003/7

n   Master, Business Administration, National Sun Yat-Sen University, 1991 /7

Area of Specialty

      Consumer behavior, Life-style and market survey analysis, Marketing strategy plan and Marketing management, Business management simulation.

Academic Experience

n Assistant Professor, Department of Business Administration, Southern Taiwan University of Science and Technology, 2003/8 to present

Publications

Peer reviewed proceedings

1.   Chien, Nan-Shan and Chian-Rung Huang, The research of vivid business circle culture consciousness and the consumer behaviors, 2007 National business graduate student paper seminar, 2007/05, Tao Yuan.

2.   Chien, Nan-Shan and Li- Chuan Ou, The research of Organization climate and in-patient self-potency ~ nurse-patient relationship as the intermediary variable, 2007 National business graduate student paper seminar, 2007/05, Tao Yuan.

3.   Chien, Nan-Shan and Rung Tsai–Huang, The research of the pharmacy customers' lifetime value, 2007 National business graduate student paper seminar, 2007/05, Tao Yuan.

4.   Chien, Nan-Shan and Yung-Shian Cheng, The preliminary discussion in consumer dining experience construction: Take cooks’ technology as the main body, 2009 different cultural exchange international academic seminar, 2009/05/05, Tainan.

5.   Chien, Nan-Shan and Hung-Jung Lai,  The attribute analysis in the best souvenir characteristic, 2009 tenth session of management science territory international academic seminar, 2009/05/05, Taichung.

6.   Chien, Nan-Shan and Huei-Jen Wu, From different theme restaurant to discussion the use of subject characteristic and the experience medium, 2009 tenth session of management science territory international academic seminar, 2009/05/05, Taichung.

7.   Chien, Nan-Shan and Jeng-Min Ding, The consumer confusion and the confusion reduce strategy on the technical product -- Take the Cambodian Telecommunication market as the example, 2009 tenth session of management science territory international academic seminar, 2009/05/05, Taichung.

Peer reviewed paper presentations

1. Chien, Nan-Shan and Huei-Neng Wang ,   Non-profit organization prestige, internal marketing and the organization pledged, Fifth session of service industry management and innovation academic seminar, 2008/11/05, Tainan.

2. Chien, Nan-Shan and Hung-Bin Wu, The class group manages, the teachers-students relations quality and the organization approves in the high school /vocational school, Fifth session of service industry management and innovation academic seminar, 2008/11/05, Tainan.

3. Chien, Nan-Shan, Huei-Jen Luo and Jeng-Min Ding, The research of the consumer confusion and the involvement influence the degree of purchase detention and satisfaction, in 2009 the eighth session manages the new thought academic seminar, 2009/11/6, Taipei.

4. Chien, Nan-Shan and Guan-Jin Wu, How to promoting the consumer purchasing confidence by using the strategy of reduces confusion, 2010 international enterprises and cross domain academic seminar, 2010/01/12, Zhanghua.

5. Chien, Nan-Shan and Jen-Ling Liou, The research of health promotion life-style and the auxiliary/substitution medical service behavior, Yushan medical affairs and health management academic society in 2010 academic seminar and general meeting, 2010/05/16, Taichung.

6. Chien, Nan-Shan , Wang,Tung-Kun and Huei-Jen Wu, The research of Consumer confusion and the authentication recognition system influence purchase degree of satisfaction, Chienese Association of Business and Management Technology, 2010/10/22, Pingtung.

7. Chien, Nan-Shan ,Yang,Chia-Yu and Huei-Jen Luo,  The research of green image and the enterprise activities participation in Service industry,  Seventh session of service industry management and innovation academic seminar, 2010/10/15, Tainan.

8. Chien, Nan-Shan and Tsai Meng-Hsun, The research of brand benefits in the different industrial from Green image, Green Design & Marketing academic seminar, 2010/10/23, Taipai.

Dissertation

Chien, Nan-Shan (2003) “The Meta-analysis in Taiwan life-style meter efficiency”,  Ph. D. Dissertation,  National Cheng chi University.

Honors and Awards

n The Best Paper, The research of Consumer confusion and the authentication recognition system influence purchase degree of satisfaction, Chienese Association of Business and Management Technology, 2010.

Professional Certifications

n E-Commerce Planners Level: Primary, No: HSIC ECPP-09900022, CEO International Certification, 2010.

n E-Commerce Planners Level: Advanced, No: HSIC ECPA-09900022, CEO International Certification, 2010.