Hsing-Ping Kuo

Education

n PhD, Major in Management Sciences, College of Management, Department of Business Administration, National Chung Kung University, 2004/07

n Master, Major in Health Service Administration, College of Management, Department of Health Service Administration, China Medical University, 1996/07

 

Area of Specialty

        Marketing management, Consumer Behavior, Service Marketing, Health Service

Administration

 

Academic Experience

n Associate Professor, Department of Business Administration, Southern Taiwan University of Science and Technology, 2010/03 to present

n Assistant Professor, Department of Business Administration, Southern Taiwan University of Science and Technology, 2004/08 to 2010/02

n Instructor, Department of Business Administration, Southern Taiwan University of Science and Technology, 2001/8 to 2004/07

 

Publications

Peer reviewed journal papers:

1.     Wu, Kang-Li & Kuo, Hsing-Ping (2013), Key Factors Influencing the Decision Making of Contracting Out of Cultural Heritages from the Viewpoint of Public-Private Partnership: Multiple Group Analysis.. Journal of Architecture. (Accepted, in Chinese)

2.     Kuo, Hsing-Ping, & Wu, Kang-Li(2013), The Potential of Cultural Heritage Tourism to Promote Sustainable Urban Development: The Case of Tainan City.. Applied Mechanics and Materials. (in Press)

3.     Kuo, Hsing-Ping, & Wu, Kang-Li(2012), The Influence of Service Attributes on Customer Behavioral Intentions in the Bed and Breakfast Industry: Using Relationship Quality as a Mediate Variable. Journal of Outdoor Recreation Study, 25(4): 51-78. (in Chinese)

4.     Kuo, Hsing-Ping, Wu, Wann-Yih and Peng, Yi-Lung Peng (2012), A study of the relationship between customer relationship management contents and benefits in hospitals: An application of fuzzy set theory. African Journal of Business Management, 14(6): 4835-4847.

5.     Kuo, Hsing-Ping & Lu, Hsin-I (2010), The Influence of Advertising Appeals for Real Estate Agencies on the Consumer's Brand Choice. Journal of Housing studies, 19(2): 1-28.(in Chinese)

6.     Kuo, Hsing-Ping(2010), Fuzzy Comprehensive Evaluation Applied in the Performance Assessment of Service Quality of Insurance Companies in Taiwan. The Journal of American Academy of Business, 16(1): 84-92.【ABI/INFORM、EBSCO, CABELL'S and ULRICH'S DIRECTORIES of Refereed Publications】

7.     Kuo, Hsing-Ping(2009), Fuzzy Synthetic Evaluation Model Applied to the Performance Assessment and Strategic Recommendations of Service Quality for Real Estate Agencies. Journal of Housing studies, 18(2): 45-68.(in Chinese)

8.     Kuo, Hsing-Ping & Tsai, Yi-Chin (2009), The Relationships Between Service Attributes, and Behavioral Intentions for the Real Estate Brokerage. The Business Review, 14(1): 272-279. 【ABI/INFORM、EBSCO, CABELL'S and ULRICH'S DIRECTORIES of Refereed Publications】

9.     Kuo, Hsing-Ping(2008), The Application of the Scenario Analysis Approach for the Hospital Operation and Management Strategy. Hospital, 41(1): 1-11.(in Chinese)

10.  Wu, Kang-Li, Kuo, Hsing-Ping, Zaho, You-Chan(2007), Developing a Comprehensive Evaluation Framework for the Environmental Regeneration of Historical Street Districts: The Experience of the Fu-Chung Street District.. Journal of Architecture, 62: 1~22. (in Chinese)

 

Research Monographs

Granted by National Science Council, No: NCS 95-2416-H-218-006 , “Application of Fuzzy Set Theory in Studying the Key Factors Influencing the Reuse and Selecting Investors of Historical Building.” 2006/08/01-2007/07/3

 

Peer reviewed proceedings

1.         Wu, Kang-Li, KUO, Hsing-Ping（2006, October）, ”The Relationship between Environmental Design Elements and Chinese Homeplace Identity: A Study of the Search for Chinese Homeplace Identity by Young First-generation Chinese Immigrans in the San Francisco.” Proceedings of Academic Conference on International Forum on Urbanism 2006, Beijing, China.

2.         Kuo,Hsing-Ping & Wu, Kang-Li（2006, June）, “A Study of the Key Factors Influencing Public-Private Partnership for the Revitalization and Reuse of Historical Buildings.” Proceedings of Academic Conference on 2006 Joint AsRES - AREUEA International Conference, Vancouver, Canada.

3.         Wu, Kang-Li & Kuo, Hsing-Ping (2006, June), “Application of the scenario-analysis in ECO-community planning and marketing: A Study of Taiwan Experience”. Proceedings of Academic Conference on 2006 Joint AsRES - AREUEA International Conference, Vancouver, Canada.

4.         Wu, Kang-Li & Kuo, Hsing-Ping（2005, July）, “Marketing Eco-community under the Trend of Globalization: A Study of Taiwan Experience.”, Proceedings of Academic Conference on the 10th Asian Real Estate Society (AsRES), Sydney, Australia. 

 

Peer reviewed paper presentations

1.       Wu, Kang-Li, Kuo, Hsing-Ping (2013). Eco-community or Gated Communities: A Critical Examination of the New Ecological Community Development in Taiwan and China. 2013 29th Annual American Real Estate Society Meeting. USA, Hawaii.

2.       Kuo, Hsing-Ping, Wu, Kang-Li(2013). The Potential of Cultural Heritage Tourism to Promote Sustainable Urban Development: The Case of Tainan City. 2013 International Conference on Energy Engineering and Environment Engineering(ICEEEE 2013), China Hangzhou.

3.       Kuo, Hui-Ting & Kuo, Hsing-Ping(2012), The influence on the health concept to the purchase intention for the health foolds for the different generations. The 15th East Asian Forum for Nursing Scholars (EAFONS), Singapore.

4.       Kuo,Hsing-Ping, Wu, Kang-Li & Ho, I-Yin (2011, July), “The Relationship between the Antecedent Factors of Relationship Quality and Customer Loyalty on the Real Estate Brokerage Industry.” Proceedings of Academic Conference on 2011 AsRES & AREUEA Joint International Conference, Korea, Jeju.

5.       Kuo,Hsing-Ping (2009, July), “Fuzzy Comprehensive Evaluation Applied in the Performance Assessment of Service Quality of Real Estate Agency.” Proceedings of Academic Conference on the 14th AsRES Annual Conference & Joint 2009 AsRES-AREUEA Internationl Conference, USA, Los Angeles.

6.       Kuo,Hsing-Ping, Tsai, Yi-Chin(2008, July), “The relationship linking service attributes, and behavioral intentions on the real estate brokerage industry.”, Proceedings of Academic Conference on the 13th Asian Real Estate Society (AsRES) International Conference, China, Shanghai.

 

Dissertation

Kuo, Hsing-Ping(2004), “The Relationship between Human Resource Management Practices, Employee Commitment, and Operational Performance in the Healthcare Institutions:A Combinative Application of Fuzzy Set Theory and Grey System Theory, Ph.D. Dissertation, National Chung Kung University, Tainan, Taiwan.

 

Acadmic Service

n Reviewer, Journal of Healthcare Management, 2011/10~2011/11.

n Reviewer, Journal of Housing Studies, 2011/01~2011/12.

 

Professional Certifications

n Internet and Computing Core Certification (IC³)  (Certiport)  NO：YmCf-kx2z (2008/01)